Bending deformation of a hollow cylindrical roller (HCR) was calculated by curve bending theory and slice technology. Furthermore, an elastohydrodynamic lubrication (EHL) model involving hollow rollers was established by coupling the finite line EHL model and bending deformation. Measurements of film thickness for hollow rollers were carried out by using a line-contact optical EHL test rig, and the experimental data and theoretical results agreed well with each other. For a roller with a straight-line profile, the hollow structure could reduce pressure peak at the roller ends, but the edge effect was still present. The film thickness at the ends unfortunately could not be improved by such hollow structures, unless a profile modification for the operating surface is designed.